Are You Ready For Social Media?

by March 6, 2009

Social media is a catch-all phrase that encompasses all websites that offer interactive functionality and user-generated content. Social media ranges from social networks (Facebook, LinkedIn) to video sharing sites (YouTube, Vimeo), social news sites (Digg, Reddit), social bookmarking (Delicious, StumbleUpon) and everything else that claims the tag ‘social’. Social media is often hyped as a [...]

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Search Engine Advertising: a Step By Step Guide – Part 3

by February 11, 2009

Part 1 – Choosing your keywords Part 2 – Writing good ads Part 3 – Create landing pages that convert In part 1 of this guide to search engine advertising we discussed how to choose the right keywords to advertise on. In part 2 we showed how to make effective ads. Now in the final [...]

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Search Engine Advertising: a Step By Step Guide – Part 2

by January 20, 2009

Part 1 – Choosing your keywords Part 2 – Writing good ads Part 3 – Create landing pages that convert In part 1 of this guide to search engine advertising we discussed how to choose the right keywords to advertise on. This second part will talk about making effective ads for your PPC campaign. Search [...]

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Search Engine Advertising: a Step By Step Guide

by January 14, 2009

Part 1 – Choosing your keywords Part 2 – Writing good ads Part 3 – Create landing pages that convert Sometimes, no matter how you try, it’s just not possible to get your website listed high in the natural search results. Your competition is too fierce, you’re new in the market, you have a new [...]

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Choose The Right Web Hosting Company

by December 9, 2008

Web hosting, the infrastructure of servers and connections that make your website available to the internet, is an inescapable part of having a website. Ideally web hosting isn’t something you want to worry a lot about. It’s a commodity – it’s (relatively) cheap, it should work fine all the time, and there are literally thousands [...]

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Is Your Website Mobile-Ready?

by November 3, 2008

Pretty much everyone has a mobile phone these days. Mobile phones have grown into much more than just a way for people to call each other. Over the years mobile phones have become personal devices capable of delivering a wide range of interactive services, from music and movies to route navigation and surfing the web. [...]

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Do You Sell, or Do You Help?

by October 23, 2008

Does your website exist to sell more products? Or does it exist to help your customers? Do you force the sales message down the throat of your visitors? Or do you guide them to solutions for their problems? A website that merely sells can help you make money. But a website that helps its users [...]

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Choosing The Right Domain Name

by October 10, 2008

The domain name where your website resides at is an important part of your online identity. It represents your business in a vital way. Your domain name can have a big impact on the overall success of your website. It pays off to think hard before you choose a domain name. Ideally your domain name [...]

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A Basic Approach To Web Strategy

by October 7, 2008

This is an excerpt (translated from Dutch) from an upcoming ebook I’m writing about building effective websites. The ebook is targeted mainly at small business owners with little to no experience with websites. You want a website because everybody has a website. But having a website is not a goal in itself. A website is [...]

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