SEM

Google’s Anti-SEO Propaganda

by Barry May 20, 2013

It should be no secret that Google doesn’t like SEO. As the victim of its own success, Google has to accept that the majority of its users will click on the organic search results it provides, but the search engine resents companies spending money on SEO. It would much rather have that budget re-allocated to [...]

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Forthcoming Public Engagements

by Barry October 17, 2011

It’s going to be a very busy few weeks for me. Barely back from my honeymoon in New Zealand and re-acclimatised to the Irish time and weather, I’ve no time to take it easy. First up I’ll be doing two half-day lectures for the Digital Marketing Institute on October 18th – one about Pay Per [...]

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Google Data / SEO Search

by Barry October 26, 2010

For Search News Central I’ve written a blog post about the trustworthiness of the data Google shares with us. In many of Google’s free tools, such as Analytics, Webmaster Tools, and even Adwords, the data we’re presented with isn’t always reliable. Search News Central: Can We Trust Google’s Data? As part of my work for [...]

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Improving Online Conversions free e-book

by Barry September 8, 2010

If you’re doing any search engine advertising you should be tracking what your ROI is. In other words, you should be monitoring your PPC spend and your income from this spend – i.e. your conversions from PPC. If you’re using Google Adwords, you’re in luck: Google has an array of tools that allow you to [...]

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SEO Concerns When Migrating Your Website

by Barry May 21, 2009

Often when you do a site-wide update of your design, your content and/or your site structure, it can affect your website’s rankings in search engines negatively. Facing a huge site update project myself, I recently spent some time doing research on how to prepare for a big site update and ensure your high rankings stay [...]

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Search Engine Advertising: a Step By Step Guide – Part 3

by Barry February 11, 2009

Part 1 – Choosing your keywords Part 2 – Writing good ads Part 3 – Create landing pages that convert In part 1 of this guide to search engine advertising we discussed how to choose the right keywords to advertise on. In part 2 we showed how to make effective ads. Now in the final [...]

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Search Engine Advertising: a Step By Step Guide – Part 2

by Barry January 20, 2009

Part 1 – Choosing your keywords Part 2 – Writing good ads Part 3 – Create landing pages that convert In part 1 of this guide to search engine advertising we discussed how to choose the right keywords to advertise on. This second part will talk about making effective ads for your PPC campaign. Search [...]

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Search Engine Advertising: a Step By Step Guide

by Barry January 14, 2009

Part 1 – Choosing your keywords Part 2 – Writing good ads Part 3 – Create landing pages that convert Sometimes, no matter how you try, it’s just not possible to get your website listed high in the natural search results. Your competition is too fierce, you’re new in the market, you have a new [...]

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