Interview

Long-Form SEO Writing / Meet Your Marketer Interview

by Barry November 30, 2012

Triggered by a series of blog posts deriding the pervasive ‘What X Taught Me About Y’ blog fluff, culminating in Joanthan Colman’s excellent ‘We Can Do Better Than This‘ article, I wrote a post for State of Search listing the obstacles to a widespread adoption of investigate SEO writing, and providing a few possible avenues [...]

Read the full article →

It Starts With Marketing / Web Analytics / Interview

by Barry June 14, 2012

My latest for State of Search is the spelling out of a thought that’s been careening around in my head for a while: that all we do online to make our client sites a success needs a coherent, well thought-out marketing strategy: State of Search: Everything Starts With a Marketing Strategy But what drives the [...]

Read the full article →

SEO Debates / Click2Rank Interview

by Barry March 28, 2012

In my latest article for State of Search I argue against arguing about SEO – or at least a specific type of ‘meta’ argument about SEO: State of Search: The Source of All SEO Debates These meta arguments are about whether SEO equates to spam or not, whether a tactic is white hat or black [...]

Read the full article →

SEO Hype / Google’s Schizophrenia / Online News

by Barry March 14, 2012

A big list of updates this time, as lots has been published in recent days. For State of Search I wrote a much-needed post calling for less hype and hyperbole in SEO, and more celebration of the basic stuff that, while not sexy and cutting edge, still delivers results for clients: State of Search: Hype [...]

Read the full article →

Early Stage SEO / Interview on SEOBegin

by Barry February 3, 2011

My latest blog post for Search News Central describes the various stages of a website build process, and how ideally a SEO should be involved from the start. Often SEOs don’t get the chance to be involved with a build from the start, but when we do there is abundant opportunity to ensure the resulting [...]

Read the full article →