Ecommerce Category Pages / Don’t Rely on Google / Free Speech

by May 11, 2012

In a new post for Search News Central I list a few of the aspects that go in to making a successful category page for an ecommerce website: Search News Central: Best Practices for Ecommerce Category Pages Essentially a category page is a transit point, a fleeting stop between arrival and destination. Its purpose is [...]

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SEO for Ecommerce

by December 5, 2011

On November 24th I gave a talk at the annual SAScon mini-conference about SEO for Ecommerce. As usual the conference was superbly organised with a good range of topics from a variety of speakers, and I was grateful for the opportunity to speak in front of a great crowd. I wrote a detailed blog post [...]

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Forthcoming Public Engagements

by October 17, 2011

It’s going to be a very busy few weeks for me. Barely back from my honeymoon in New Zealand and re-acclimatised to the Irish time and weather, I’ve no time to take it easy. First up I’ll be doing two half-day lectures for the Digital Marketing Institute on October 18th – one about Pay Per [...]

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