Conversion

Improving Online Conversions free e-book

by Barry September 8, 2010

If you’re doing any search engine advertising you should be tracking what your ROI is. In other words, you should be monitoring your PPC spend and your income from this spend – i.e. your conversions from PPC. If you’re using Google Adwords, you’re in luck: Google has an array of tools that allow you to [...]

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Connect With Your Website Visitors Through Email Marketing

by Barry November 21, 2009

The steady rise of spam (which is now said to make up over 90% of all emails) has resulted in less emphasis on email as an instrument of online marketing. But well-managed email marketing campaigns are still, and will continue to be, an important instrument in your online marketing toolbox with a great ROI. Email [...]

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Use Strong Calls-To-Action To Increase Conversion

by Barry November 18, 2009

I’ve written before about website clickflow and content optimised for the sales funnel. I want to expand a bit on how you can turn visitors in to customers with strong calls-to-action. A call-to-action is a button, phrase or link that tells your website’s visitors what to do next. That ‘Buy Now‘ button, those ‘Click here [...]

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Google Explains How To Make Your Website Work

by Barry September 24, 2009

After their successful Search Engine Optimization Guide, Google is continuing to provide excellent entry-level guides for website owners. Their latest guide, Make Your Website Work, gives best practices that help turn your website’s visitors into customers. The guide is viewable online at Google’s Conversion Centre or can be freely downloaded in PDF format.

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Search Engine Advertising: a Step By Step Guide – Part 3

by Barry February 11, 2009

Part 1 – Choosing your keywords Part 2 – Writing good ads Part 3 – Create landing pages that convert In part 1 of this guide to search engine advertising we discussed how to choose the right keywords to advertise on. In part 2 we showed how to make effective ads. Now in the final [...]

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Optimize Your Content For The Online Purchase Funnel

by Barry December 2, 2008

In a previous entry I’ve spoken about the importance of a well thought-out clickflow that guides your website’s visitors from page to page. This clickflow is the basis of turning visitors into customers. An internet user goes through several phases of information requirements in the process of searching for and purchasing a product online. There are [...]

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Google’s Search Engine Optimization Starter Guide

by Barry November 25, 2008

Search engines are the motors that drive traffic to your website. Getting your site ranked highly in search engines is an important factor of success. The discipline that focuses on this is called Search Engine Optimization, or SEO for short. In an effort to help beginning webmasters get underway with SEO Google has published a [...]

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Guide Your Visitors To Your Conversion Page

by Barry October 27, 2008

We’ve already discussed the basics of a good navigation for your website. The last tip in that article, linking to other pages on your site from within your content, deserves some extra explanation. Your navigation alone isn’t sufficient to get people to the right content on your site. When you’ve managed to capture a visitor’s [...]

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Do You Sell, or Do You Help?

by Barry October 23, 2008

Does your website exist to sell more products? Or does it exist to help your customers? Do you force the sales message down the throat of your visitors? Or do you guide them to solutions for their problems? A website that merely sells can help you make money. But a website that helps its users [...]

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Keep Your Forms Short And Simple

by Barry October 16, 2008

Privacy matters to internet users. People are aware of the dangers of giving out personal information, and everyone that has an email address understands the hazards and annoyances of spam. As a result users are less inclined to type a lot of information in a website’s form. Whether it’s a contact form or an orderform, [...]

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Are You Happy With Your Website?

by Barry October 13, 2008

Many small business owners that have a poor website don’t realize they have a poor website. This is often the case when: A) they’ve put a lot of time and effort into building their website themselves, or… B) a friend or family member claiming to be a web expert has built the site for them, [...]

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Keep Your Navigation Simple

by Barry October 8, 2008

A common issue I encounter on many websites, both on new small business sites and big corporate websites, is inadequate navigation. This often happens when those that designed and implemented the site’s navigation lost sight of its true purpose: to help users find their way through the website. Sometimes the navigation is rendered in Flash [...]

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