While I didn’t pick up the Best Blog award at the UK Search Awards (Koozai’s excellent blog won the category very deservedly), I did contribute to an interesting blog post from Ned Poulter about why we submit to awards and what constitutes award success:
State of Digital: SEO Awards: What Constitutes a Success?
While I realise, being an awards judge myself, that some awards are compromises made for whatever reasons, I also know that by far the majority of awards in the digital area are truly won on merit – or at least on the ability to demonstrate the merits of a given project. It’s exceedingly rare to see an undeserving project scoop up an award, so I do genuinely believe that in nearly all cases award wins are a sign of quality work.
Whilst thinking about the reasons for Google’s push to have websites implement schema.org, I realised that structured data provides a rather substantial benefit to search engines’ indexing process in the form of energy savings:
State of Digital: Saving the Environment with Schema.org
With structured data you’re effectively sign-posting your content for Google’s indexing, enabling the search engine to very easily identify and parse your website’s content. With schema.org markup you’re taking away a lot of the CPU-intensive work Google has to do when analysing a website’s source code. This allows Google to make the whole indexing aspect of its search engine much more efficient, and that in turn means it can save Google a few CPU cycles for every webpage that has implemented structured data.
I had absolutely nothing to do with the next link I’m sharing here, but it’s an excellent piece of work and highly worthwhile: the superb Aleyda Solis has compiled a resource containing all the official SEO
propaganda guidelines from Google, Bing, and Yandex:
All SEO Guidelines: Official Search Engines SEO Guidelines Complilation
A very handy resource indeed; no longer do we have to waste endless hours trying to find that one titbit of officially recommended SEO practice. Not that you should pay much attention to these guidelines – what search engines say is good SEO and what is actually good SEO doesn’t overlap all that much – but it sure helps you win arguments in those heated forum debates.