October 2008

A Basic Explanation Of Web Statistics

by October 9, 2008

Having a website doesn’t mean sitting back and waiting for the money to come pouring in. A website is not a static thing, it requires constant updates and improvements. But how do you know what changes to make to improve your website? The answer is simple: web analytics. With web analytics you can determine what [...]

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Keep Your Navigation Simple

by October 8, 2008

A common issue I encounter on many websites, both on new small business sites and big corporate websites, is inadequate navigation. This often happens when those that designed and implemented the site’s navigation lost sight of its true purpose: to help users find their way through the website. Sometimes the navigation is rendered in Flash [...]

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Grab Attention With A Great Headline

by October 8, 2008

One of the issues I come across most often when reviewing the websites of our clients, is that the website doesn’t immediately make clear what its purpose is. The average web user has a very short attention span. Your website has about 4 to 6 seconds to make an impact, or the user will click [...]

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Use Web Analytics To Improve Your Website

by October 7, 2008

If you want to improve your website to better serve your audience, you need to know what people are doing on your site. The key to figuring out what users are doing on your site is to use web analytics. Most web hosting packages come with some form of free web statistics software like AWStats [...]

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A Basic Approach To Web Strategy

by October 7, 2008

This is an excerpt (translated from Dutch) from an upcoming ebook I’m writing about building effective websites. The ebook is targeted mainly at small business owners with little to no experience with websites. You want a website because everybody has a website. But having a website is not a goal in itself. A website is [...]

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Welcome to the Great Websites blog!

by October 6, 2008

Welcome to my latest blog project, the Great Websites blog. Here I hope to help you make more of your website by providing tips, insights, resources and advice. I will discuss everything: basic web strategy, layout and design, search engine optimization, search marketing, conversion optimization, and analytics. If you have any questions, feel free to [...]

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